The ‘Women friendly’ phenomenon is spreading around the world because the increase in the number of women travelling for business or leisure purposes is leading the sector to a growing recognition of the importance of this market niche and to meeting the specific needs of these travellers.

Companies and destinations that have adopted a Women Friendly approach, offering services designed to meet the needs of women travellers, such as safe accommodation, appropriate amenities or reliable transport services, are having a positive impact on their bottom line by fostering customer loyalty and gaining competitive advantage in an ever-evolving market. If you are clear that a commitment to equality will have a positive impact on your company’s bottom line… Get certified!